🎉Exciting Customer Activations

Brands and marketers can use NFC chips to integrate into consumer products in creative wayscreatively. Exclusive fashion items such as shirts, shoes, sunglasses, necklaces, watches, phone cases, etc., can hold a brand’s NFC chip. This can be used to automate many different types of interactions in real-world locations. The automated elements will reduce friction and workload for employees, and the gamified or convenient elements will drive product sales.

• VIP Treatment: For example, a customer can walk into a luxury clothing store and immediately be greeted by the clerks with wine and a hot towel. Why? The clerks were alerted to the individual’s VIP status based on a scan of their clothing.

• Automated Entry: Entry to different real-world events, like conferences and parties, can also be automated through NFC chip scans. VIPs will scan “green” as they walk through a scanner and head directly into the event or VIP area without friction.

• Interactive Booths: At conferences or parties, customers can use NFC chips to interact with booths, automatically logging visits, collecting digital collectibles or rewards, and participating in passive games or raffles.

• Automated Discounts: Retailers can automatically offer discounts when a customer with a VIP status NFC chip is at the cash register. These discounts can be tailored to the customer's purchase history and preferences.

• Snapchat Streak: Similar to maintaining a “streak” on Snapchat for daily logins, customers can earn points each time they visit a store by scanning their NFC chip. This encourages frequent visits and adds a gamified element to the shopping experience.

• Other Gamified Interactions: Brands can create gamified shopping experiences where customers can collect points or rewards through NFC scans at various store locations, which can be redeemed for special items or discounts.

• Co-Marketing and Partnerships: For example, a brand can partner with Starbucks and earn milestone rewards for the number of customers who pass through the cafes. Tracking and directing traffic can be applied to many different types of collaborations.

• Detailed Product Info: Customers can scan NFC chips on products to receive detailed information, such as sourcing, authenticity, user reviews, and purchase history. This can be important for eco-friendly brands.

• Automated Returns: Customers can initiate returns by tapping their NFC chip at a return kiosk. The kiosk automatically processes the return based on the item’s purchase history. The last buyer will receive the refund.

• Creative, Non-Intentional Use Cases: Although this use case already exists, new pet brands might find it easier to simply use SHOPX to add NFC chips to their collars to track lost pets. The pet information can be added to the chip rather than information about the collar itself.